INCLUDED with CoolPass
NOW OPEN until 20:30 today
Join this stunning audio-visual tour using the latest technology and immersive techniques, also including a visit to the Beer Hall, brand store, taproom and take photos at the beer tower.
PILSNER URQUELL EXPERIENCE - THE ORIGINAL TOUR
Interactive adventure telling the story of the world's first golden beer
Tips
- Allow at least 2 hours to enjoy the full experience, including the beer tasting
- Last admission is 45–60 minutes before closing time.
- Audio guides are available in 11 languages.
- Visit the brand shop for exclusive souvenirs, including hand-engraved beer mugs and personalised Pilsner Urquell bottles.
- Get a photo in the iconic beer tower – no need to pay for the entrance fee
Discover the story of Pilsner Urquell! First brewed in 1842 in the city of Plzeň, Pilsner Urquell became famous around the world thanks to its perfectly balanced taste, rich wet foam, and golden colour.
Experience this immersive 90-minute self-guided tour of discovery into the origin and making of the Czech Republic's favourite beer. You will explore a series of exhibits, engaging all your senses through high-tech features, like 3D audio, videomapping, smells, taste, heat, cold and much more.
You will taste the first golden Pilsner in the 1842 bar, meet the brewery's first brewmaster, learn how Pilsner Urquell beer is made, understand the importance of foam, become a Czech hockey player in the 360°game hall, and much more. And of course, you will taste different Pilsner Urquell pours in the iconic Beer Hall or even have the opportunity to pour your own!
If you visit the brand shop, you can take home a personalized hand-engraved beer mug or a bottled Pilsner Urquell with your name on it.
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